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What's in it for them?

Just had a really cool, smart guy tell me about the project he's working on. He's building up a site and looking to get contributors. I'm editing out the specifics, but here's my reply to him -

Interesting project.

So, the question you've got to ask is - "What's in it for them?" Why would someone put in work to contribute to your site?

Now, later on, the answer is easy - "I have a high traffic, high prestige site, and people want to contribute here."

For now, what's the answer? Well, I think high traffic and high prestige would both help - anything you can do to increase either would help you.

Publication Bias

I saw a comment thread on here a while that made me stop and think. It was something like, "People like Sebastian and other people I read/follow/etc online are doing so much, and I feel like I can't live up to that standard."

Well. I know myself, and I've also dined, traveled, socialized, and worked with many people that are heroes and exemplars to the people around them. And I'll tell you this -- there's a hell of a lot of publication bias.

From Wikipedia --

The concept was named after publishing in scientific journals -- people would set up correct experiment designs, but abandon the experiments or not publish the results unless something interesting/positive happened.

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