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Harnessing the Human Need For Consistency For Good

To make a really long story really short, people feel an emotional need to be consistent with what they publicly commit to. Especially what they write about.

Do you know about the human need for consistency? I'm not going to explain it in detail here, I'm going to assume you already know the basics. If you don't, you probably should drop whatever you're doing for the next few hours and go read up on some articles about it because it has a massive impact on the entire world.

Here's a very brief overview:


In negotiation, consistency, or the consistency principle, refers to a negotiator's strong psychological need to be consistent with prior acts and statements.

Customer Service tipping point

On Kicking Thoughts

I follow quite a few people's blogs on subjects varying from marketing and self improvement to business practices and, of course, martial arts.

I had a unique (for me, at least) experience today with Rob Hatch of www.ownermag.com, an online Magazine and site for business and self improvement. He is running a special on training. A whopping 50% off!

With that kind of discount, I decided to check pricing on a course to increase my expertise in writing. It turned out the price was out of my comfort range at this time, so I closed the page.

I received an email from Rob saying he noticed I had checked out one of the products on sale and he asked if he could answer any questions for me. I replied that the course was out of my price range until my business was turning more profit.

His reply is why I will continue to read his blogs and eventually purchase from him. Here it is:

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