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Empower Audio + Analysis

Raphael from Empower Audio sent me a really nice email which is quite cool of him, shared a service the readers here might enjoy, and asked for some feedback. It's good stuff, let's get started -

Hi Sebastian,

I hope you are doing well.

I just wanted to say thanks for your blog and your helpful attitude on HN. I've mostly lurked but there were several points you've made on HN that really helped tip me out of a downward spiral (just getting started doing something instead of trying to make a huge ordeal about it), and I've found your blog quite good as well.

I was struggling with discipline and read your comment on HN suggesting to someone to just get started doing some small little piece, like taking a 5 minute walk. I immediately decided to take a walk and start doing so every morning. For the last 3-4 months since then, that one little thing has made such a huge difference it's really quite remarkable. I go on my walk every morning and listen to either podcasts or audiobooks.

How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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