I posted this in a Mastermind I'm part of sometime ago. I guess it's useful here too. --
Let's say a friend comes to you and say: "Dude, there's this new restaurant in town, pretty sweet, you should check it out." Ok, cut. Flash forward. You visit the restaurant and it's the most awesome-cool-amazing thing that you are aware of in the past century. Nice, huh?
Another friend comes to you and say: "Hey, just found the most coolawesome theater that I've ever seen! It's comfortable, full of nice people, etc etc. Man, you must check it out, like, today. Are you going today? No? Go tomorrow. Please, you need to see that". Cut, flash forward. You visit the theather and it's just a slightly cool theather.
Hmm... there's a problem here.