A few of my friends - three friends, to be exact - mentioned to me that I write a heck of a lot on here and they're impressed. I have convinced the ultra-smart Sami Baqai to start blogging, and he just got the holy-shit-this-is-hard-I'm-overwhelmed feeling. Ah, yes, I have been there Sami. Perhaps I can share some thoughts.
First and foremost, I am a huge devotee of the Equal-Odds Rule. As far as I know, I'm the only person talking about it outside of academia. This Amazon review covers it pretty well:
The equal-odds rule says that the average publication of any particular scientist does not have any statistically different chance of having more of an impact than any other scientist's average publication. In other words, those scientists who create publications with the most impact, also create publications with the least impact, and when great publications that make a huge impact are created, it is just a result of "trying" enough times. This is an indication that chance plays a larger role in scientific creativity than previously theorized.
So I read that, and I'm like - whoa. You know Neo in the Matrix? Whoa.
If you want to make excellent stuff, you need to make a lot of stuff.
Picture is from this article on the cover of The Wall Street Journal's Marketplace section in 2004. Also see my more recent blog post with a video demonstrating how I find names & compose specific emails that work to get reporters' interest
In this post I'll spill the beans and tell you how I get really good press in outlets like TechCrunch, Mashable, CNET, CNN, CNBC, CSPAN, ABC, the WSJ (cover of Marketplace 7/04), Forbes, TechMeme, FastCompany, BBC, and literally hundreds of other publications.
Nothing I'm going to say here is so revolutionary that others couldn't figure it out yourself, but somehow I've figured out the details to make my formula work, and the magic really is in the details.
First off, let's think about what a reporter's daily life is like. Most reporters, from what they tell me, get several hundred emails a day. Many of those emails are from PR people spinning their latest client. So already it's hard to get their attention. And if you're just another one of those PR people, forget about it.