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Beating scary things is like stretching out a rubber band

Matt from 30Vanquish left this really good comment on "The Cognitive Costs to Doing Things" - I think he's mostly right on with how he's going with it, but I have a few additional thoughts. Okay, here's Matt -

Hi Sebastian,

“Neurosis/fear/etc – Almost all humans are naturally more risk averse than gain-inclined. This seems to have been selected for evolutionarily. We also tend to become afraid far in excess of what we should for certain kinds of activities – especially ones that risk social embarrassment.”

This really hit me. I never thought of it as neurosis but that’s what it really is. I think I’ve made it a life goal to want to minimize this feeling as much as possible. It’s such a huge challenge for me that it’s something that’s worthy to challenge and overcome everyday.

It’s a daily battle because neurosis (especially in the social realm) is like a rubber band. Every time you do something neurosis inducing, it stretches out a metaphorical rubber band out more. That symbolizes how “flexible” you are with this neurosis. It’s like momentum. When you continue to do it, you have more leeway with novel experiences. (It’s not as neurosis inducing after the 10th risky situation in the same day for example.)

"...a miniscule amount of obliteration still obliterates you."

Saw this post on mathematicians disagreeing on 0^0. It was a little bit interesting, but then this Hacker News comment by Kalid was exceptional. The relevant part -

How would you explain to a 10-year old why 3^0 = 1 beyond "it's necessary to make the algebra of powers work out". I use an "expand-o-tron" analogy to wrap my head around what exponents are really doing: some amount of growth (base) for some amount of time (power). This gives you a "multiplier effect". So, 3^0 means "3x growth for 0 seconds" which, being 0 seconds, changes nothing -- the multiplier is 1. "0x growth for 0 seconds" is also 1, since it was never applied. "0x growth for .00001 seconds" is 0, since a miniscule amount of obliteration still obliterates you.

It was a fascinating discussion, but I'm most interested in the bolded part which says it perfectly - "a minuscule amount of obliteration still obliterates you."

This is very important in business, especially if you're doing online type stuff where many of the probabilities are invisible to you unless you carefully study the analytics. Analytics-inclined people already do this, but in 2011 that's still definitely a minority of the business population.

So if you want to get a sale, you might have something like this -

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