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The Weakest of the Great Men of All Time

Me.

A few years back, I was getting complacent. I was a successful entrepreneur, in the top 1% for my age. Whenever I compared myself to people similar to me, it wasn't even close. I worked more, accomplished more, produced more, did more meaningful things, was traveling the world. I read more books, did more writing, was generally healthier and more disciplined, spent my time well. I was the top 1% for my age, and even better than that if you measured me against people from similar backgrounds.

I think it's easy for people who are doing great to get complacent. You look at the general sloth and laziness and complacency of most people, you see that you're achieving greatly, and you feel like you're so far above that. You give yourself a pat on the back. "Ah, yes, I'm doing great!"

I had a shift. I don't remember the exact day, but one day I thought to myself -

"I'm not going to compare myself against people my age any more. I'm going to start comparing myself to the greatest men of all time."

How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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