True story —
We decided to do a contest. Sebastian Marshall (cofounder) goes to Kai Zau (cofounder), and says,
“We should give away an iPhone. It’ll be awesome.”
Kai says, “An iPhone? What’s that have to do with our business? Anyone can give away an iPhone. That’s so f***ing lame.”
Sebastian says, “I tried to find something that’s on-brand for us, but I don’t got anything.”
So we thought about it, and we thought a kettlebell would be cool. But then we figured, our color is purple, we should get a purple kettlebell. But there’s nowhere that sells royal purple kettlebells, so we’re like, “Ok, we’ll get a kettlebell and spray paint it ourselves and mail it to someone.”
But kettlebells are f***ing heavy and shipping it twice is both a huge hassle and really expensive, so we said,
“Okay, the winner will get a kettlebell and a can of purple spray paint!"
And then, umm.......... well, you can enter to win an iPhone at this link —
You should have each chosen what you think are the 5 most valuable books on a theme, then given away the 10 books and shipped direct from Amazon - more personal and less contraversial than an iPhone! PS. My colour is purple too.
... and that makes me really happy.
I haven't done any promotion since re-launching The Strategic Review. Nothin'. And yet, over the last 5 days, we added over 80 new subscribers just through word of mouth. Awesome.
Here's what people are saying --
I didn't have much faith that we were going to have a good place here. We found it very difficult to find a place to stay that was central, had two beds, and wasn't $4000 per month. At the last minute Todd booked us a room in a great area that was relatively inexpensive. I figured quality would suffer.
I'm thrilled to say that I was wrong.
We met Blair, our landlord who is 42 but looks (possibly significantly) under 30, and he walked us to the apartment. As promised, it's really just a few minutes from the train station.