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The Mentality Behind the Magic Touch, by Derek Sivers

Derek Sivers is holding a one-time class to teach you the "magic touch" in business, with examples, war stories, and lessons you can apply right now to do better by your customers and profit as a result of it -- and all the proceeds will go to charity.

The class will be on February 19th at 5PM California time (8PM East Coast). You can find out more at GiveGetWin by clicking here.

The Mentality Behind the Magic Touch; Derek Sivers interviewed by Chiara Cokieng

Derek Sivers sold CDBaby for $22 million dollars in 2008. In this interview, he explains what he's been doing now, how he's engaged with his new projects, and -- most excitingly for business owners and entrepreneurs -- the mentality behind the "magic touch" he had that made CDBaby so loved by its customers, and a huge part of how it grew so quickly. Here's Derek --

In 2008, when I sold CDBaby, I was about to start a new company immediately. Literally the day after I sold CDBaby, I was ready to start my next company. I incorporated it, I started programming, got a few months into building it, and then realized that if I were to do that, I wouldn’t be making any real change in my life.

The Day (after) The Lolcats Died

On Jumping on Entrepreneurship

Why, why are laws a thing you can buy? They got paid off, should be laid off, re-election denied Our web means more than lawyers, lobbies and lies So speak up before the internet dies

Thursday, January 12th. Six days before tens of thousands of websites blacked out, before thousands would take to the streets of New York and San Francisco, and before the biggest online protest in history. SOPA and PIPA were being rammed through Congress, and it threatened to restrict freedom of information and destroy the Internet as we know it.

I was spending a lot of time on this fight. I had spent the week juggling my full time job and planning a protest rally in Seattle (which ended up getting snowed out), when a line to a song suddenly popped into my head. Sung to the tune of Don McLean’s “American Pie,” it went “the day the lolcats died.”

I’m part of Laughpong, a Youtube channel where my circle of friends make viral comedy videos about popular topics like Kinect or Siri. Most of our videos break 100,000 views, several have broken 1 million. Cumulatively, we have over 10 million views.

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