In psychology experiments, researchers found that people consistently give in to authority. Milgram famously showed that most people will deliver fatal shocks to an innocent person begging them to stop -- if it's a doctor telling them to.
In a room full of fake planted people who are all giving an obviously wrong answer to a question - saying a red square is blue - people will give in, stifle themselves, and lie.
Authority + conformity = silence.
But when a single person stands up -- just one -- then people start listening to their sanity and conscience. Then a second person stands up. Then a third. Then it's a full-on rebellion.
The second post just hit the fan -- Bryan and Brandon from "A Beer in the Shower" were inspired by my antics to make a comic "The Bookseller's Bottom Bitch."
Who has the courage to stand third? You're not alone.
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