Except from an amazing comment by a 30-year-long-friend of Steve Jobs --
...what Steve meant in the words "Think Different"—is MINDFULNESS. Mindfulness means paying attention to your present-moment experience as it is received through your sense doors. Where HBS would have business managers pack their present-moment experiences with theoretical frameworks and opinions, "Think Different" means: Drop ALL your theories, concepts & preconceived ideas. PAY ATTENTION instead to the raw reality coming in through your five senses and your mind. This is where you will find real insight and wisdom.In trying to understand how Steve Jobs succeeded as a CEO, Isaacson is like someone who has never played basketball observing what he see as the elements of Michael Jordan's success. Michael Jordan sweats, makes serious expressions on his face, leans as he passes the basketball, etc. This is an outside observer's view who doesn't see things from Michael Jordan's vantage point or and doesn't gets what is going on in Michael's mind.