Act I: The Discovery of Conflict Invigoration
I recently discovered a phenomenon common among many highly successful people. I'm calling it "conflict invigoration" - this is a personality trait, a mixed blessing and curse. It's the kind of person who can move heaven and earth when inspired, but doesn't do as well when they aren't... and who is always invigorated by a fight.
I first noticed conflict invigoration among a number of the most successful people I knew personally. See, I don't think this is an entirely new observation, but a lot of the people that reach stratospheric levels of success are kind of deranged. You almost have to be, to keep going after you've "won" by every conceivable measure, to work yourself to the bone at the expense of your sanity and longevity and vitality, to neglect so many of the basic human needs and pleasures and comforts.
I saw this trait in lots of successful people, and then I started paying attention to biographies and histories. Indeed, many of the most expansive people in our generation and previous ones are conflict invigorated - they've perhaps always got a baseline of creativity and striving, but it really comes out when a fight breaks out.
"Competition is always a fantastic thing, and the computer industry is intensely competitive." - Bill Gates
Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.
How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall
I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.
I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.
That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.