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In Praise of the Iron Gym

One of the greatest joys in the world is the iron gym.

What's an iron gym? It's hard to describe. It's easier to say what it's not.

An iron gym isn't a fancy fitness club. An iron gym doesn't offer jazzercise. An iron gym doesn't have wooden panelling and beautiful adornment. An iron gym doesn't have awesome, clean bathrooms. An iron gym's locker room is spartan, at best. An iron gym has mostly free weights, with very few machines. An iron gym isn't a place to mingle with the opposite sex. An iron gym doesn't offer yoga or other classes. An iron gym has no amenities, niceties, or anything like. An iron gym is usually obscure, with nothing special in real estate. It's often in a basement. An iron gym doesn't have a salesman to give you a tour of the place and show you around, doesn't ask for a one year commitment to join, or anything like that. An iron gym doesn't have fancy membership cards, swipe-in/swipe-out, or anything like that. You just show up and nobody hassles you.

So what's an iron gym? It's a spartan, bare bones place with free weights and a few very basic machines. It's often dirty and disorganized. There's no classes offered there. There's almost never women in an iron gym, if you go every day for an hour you'll maybe see a woman once a week. Maybe.

And I fucking love it. I love being at an iron gym. It's just a place to push iron. There's no posturing, no showing off, nothing like that. If you need a spot, someone will give you a spot. Everybody's cool. People don't talk too much, don't socialize too much. Nobody's doing business or trying to get a date or trying to move up the social hierarchy. There's just one thing there. Iron. And you lift and it's good.

"The New Rules For Sales" -- When Features and Benefits Don't Get It Done

On Machiavelli

Alan Mayer is a veteran salesman and sales trainer. With over two decades of experience, he's able to deliver results quickly and has powerful mental models for understanding sales. Most interestingly, he now has a speciality in how introverts can leverage their natural skills to even be better salespeople than extroverts!

He's running a class for GiveGetWin on November 28th on how to create instant rapport by matching your language to the prospective client or customer. Extremely powerful stuff. Enjoy this interview, and then get over to GiveGetWin to scoop this deal up if your job or role involves any selling or interpersonal skills.

"The New Rules For Sales" -- When Features and Benefits Don't Get It Done

Sales wisdom from Alan Mayer, as told to Chiara Cokieng

I am a sales trainer. But first and foremost, I'm the person in sales for over 20 years now. I started very young during university selling bulldozers and excavators -- heavy equipment. My whole career, I leaned towards sales.

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