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I Think Good Marketing Is Mostly Just Having People Want to Spend Time With You

I never really understood good marketing until I started to respect my own time more. These days, I'm trying to really live 24 hours per day the way I want to be living them. Do you know how much time there is in 24 hours? It's a lot.

Before I respected my own time, I didn't really respect other people's time as much. Don't get me wrong - I was always cool enough, I didn't waste people's time, but I never realized what a magnificent thing people choosing to spend their time with you is. There's so many good places to spend your time - getting entertainment, learning, connecting with good people, building things, inventing, relaxing, thinking, working. When someone spends their time with me, whatever the medium, that's a tremendous honor.

When someone comes to join me at my blog, reads something I write, listens to me speak, meets me for a coffee or we go on an adventure together - there's a hell of a lot of other places they could be, and a hell of a lot of other great things they could be doing with their time.

I think good marketing respects that. Good marketing goes, "This person could be anywhere else - let's make it worth their while." Kathy Sierra, Seth Godin, and Chet Holmes all talk about this - educating people, teaching them, making them want to spend time with you. Being entertaining, or informative, building a place people feel welcome, or strong, or get smarter at.

I think that's most of good marketing - having people want to spend time in and around you, your company, wanting to be associated with what you've got. The rest of good marketing is offering people something worth many, many times more than what you're charging. My current target is 10x - if I'm working to help someone build their revenues, I'm aiming to get them 10 times my fees in net profit, for a 1000% ROI. To be honest with you, I'll settle for 4x and 400%, but I'm aiming for 10.

Dear Christian.

On The Thought Train

I feel like I have nothing to say.. yet so many things to say at the same time. I got the chance to visit you again today. I know it's been a long time. A part of me was scared to visit you because I couldn't find the courage to see you the way you are now. I guess I was still in denial. Seeing you today made it all the more real.. and it hurt. I feel like I don't have the right to be hurting because we weren't that close in high school, but we were close in middle school and you are still my friend even though we drifted apart. Up to now, I'm angry that this happened to you and your family. You are a wonderful, wonderful human being and seeing you like this is hard. You are too young to be in so much pain.

I can't even imagine how strong you, your mom, and your entire family must be. You are such a warrior for fighting and for being so courageous and for not giving up. Your mom is such a strong woman because she's fighting with you with all of her strength. I am so amazed.

I can't even begin to understand how difficult this must be for your mom. I just want her to know that she is a hero and also an inspiration because despite all of this, she's staying strong even though she has the right to break down. She is just so brave for keeping her head up. She's an amazing woman for carrying all of this weight and not falling down.

Christian, it was nice seeing you today even though you only opened your eyes for a moment. Your courage and your perseverance is inspiring to everyone. Thank you for staying strong for all of us. Thank you for not giving up. Your fight, is our fight. Hang in there. Get the rest that you need. Don't give up because none of us are giving up on you. We are all here for you. You are always in our thoughts and our hearts.

Fuck cancer.

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