"I want to build this business to add a lot of value to a lot of people's lives."
<----- That. Stop saying stuff like that.
I'm speaking from experience here. I used to say stuff like that a lot. I've mostly stopped. Why? Because guys who are actually doing a lot of stuff to... add value... don't talk about adding value. It's fluff and marks you down as not having done much yet.
Well, maybe not! It depends on your audience. If you're speaking about business to people who are uneducated and think that capitalism is all about dumping toxic waste on top of endangered species to increase profit margins... then yeah, start talking about adding value.
But when you're reaching out to someone with business experience, you can drop it. It's assumed. Everyone gets it. It's like saying, "I'll be at the meeting at 11 o'clock with the reports, and I'll be wearing clothes."
Yes, add value. Yes, wear clothing. But you don't need to talk about it.
Alternatives to talking about adding value:
1. Talk about very specific problems you identified and how you're going to solve them. So instead of "I'm going to add value," you say, "One headache for people who want to change their diets is it wrecks their favorite recipes, so I think an app that shows what ingredients you can swap and how that changes flavor will be useful." That's slightly better than talking about saving the world.
2. What's best? Just actually do something useful.
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