A few months ago, I reviewed AgileTask in the post AgileTask Feedback. I liked it, and my biggest piece of feedback to Rob was -
The biggest one I’ve got for you – try tweaking your Call-to-Action. “Sign Up Now – 30 Days Free”
I’m almost certain you could get a higher conversion rate. Perhaps “Take it for a spin”
Or “Get Started – be rolling with AgileTask in 7 Seconds”
If you A/B test your call to action, I reckon you’ll be able to find one that gets people to try the product at a much higher rate.
“Sign Up Now” sounds like a big commitment and “30 Days Free” makes me focus on the paying aspect, and makes me wonder if I’ll have to give a credit card to try.
So I’d recommend testing all of those elements and seeing what gets people trying it most often.
Rob just wrote to me to follow up, and it looks like things are going well -
Back in April I asked Sebastian for his thoughts on our web app, AgileTask [http://agiletask.me]. He was nice enough to provide some feedback for us, and we acted on a couple of his suggestions. Here is what we found.
Split testing was number one on the list. Specifically, we wanted to test the Sign Up button. To do this we chose a little app called Ninja Button [http://ninjabutton.com]. It has a built in button maker and was extremely simple to integrate into our app. It handles balancing the number of impressions between users and does a pretty great job of showing one user one button.
We made four buttons to begin with. We used two along the lines of Sign Up Now, and two that Sebastian had suggested, Get Started – Be rolling with AgileTask in 7 seconds and Take It For A Spin. After just two weeks it was apparent that the more traditional Sign Up buttons were lagging behind in conversions. Then after a couple months of running the tests we decided to make Take It For A Spin our official call-to-action button.
By the end of the test we found that Take It For A Spin and Get Started each had double the conversion rate of the Sign Up buttons.
We also tried out a couple other things that have helped clean up our home page, and reduced confusion about the app. We made important stuff bigger, swapped out the Noob achievement, and added some larger screenshots. Overall, we are quite happy with the results.
Thank you Sebastian for your help.
My pleasure! Congrats all the way around.
Remember, readers - small changes can make a big difference, especially on your call to action. That's like the crux of your whole business. So - test, test, test. Make it sound friendlier, more exciting, faster, less of a commitment, and less scary.
Here's the before version -
You can check out Rob's app at http://agiletask.me and my original full review at http://www.sebastianmarshall.com/agiletask-feedback. And if anyone wants me to do a quick review your business or project, drop a line. Email volume is high lately, but I'll get back to you when I can. Congrats Rob and best wishes!
I've worked in the Internet space for a while. I've learned that small changes to text and buttons CAN and DO have a big effect on click rates.
Generally, the bigger the button the better (a no-brainer).
When I worked at AOL, the best-clicking text/offer to get people to sign up was "Try it risk-free!" Users would begin paying immediately, but if they canceled within 2 months they'd get their money back. Logically not as good a deal as "60 days free" but it worked better.
I think the reason it worked better is "free" sub-communicates "low value." Nothing of value in life is free, and people instinctively understand that.
Rob Lund dropped me a line recently about his cool app AgileTask.
Here's a screenshot -
So, I like the product overall. It works as advertised - it's super lightweight and you can start using it really quickly. There's humorous achievements you can unlock that keeps it light. I reckon this is useful and usable for people.
I like the product. It's fast. Very responsive. Elegant, intuitive interface.
Earlier this week I wrote a post about "Project Stargate" - our attempt at an "always on" telepresence solution between our DC & SF offices.
Justin Thorpe of Clearspring suggested I contact Rob Bailey at SimpleGeo after reading my post, because SimpleGeo has also implemented a Stargate type solution. So I did.
Rob was kind enough to show me SimpleGeo's implementation. And it rocks! They have an office in Boulder, CO & in San Francisco, CA.
Some suggestions from Rob & Team:
Earlier this week I wrote a post about "Project Stargate" - our attempt at an "always on" telepresence solution between our DC & SF offices. Justin Thorpe of Clearspring suggested I contact Rob Bailey at SimpleGeo after reading my post, because SimpleGeo has also implemented a Stargate type solution. So I did. Rob was kind enough to show me SimpleGeo's implementation. And it rocks! They have an office in Boulder, CO & in San Francisco, CA. Some suggestions from Rob & Team: Don't use the standard webcam microphone (too much feedback). Instead, they use the Polycom C100S USB speakerphone (it's meant for Skype, but it works for iChat too) Speaking of iChat, SimpleGeo uses a Mac Mini with iChat, which lets them connect up to 4 parties. As per my post earlier this week, I opted for Windows machines since Skype HD 5.0 Beta is only available on Windows. Turns out that the Logitech Vid software works better than Skype anyway, and that's also only available on Windows too. However, iChat was running beautifully on the SimpleGeo setup, so it looks like you have good options whether you choose PC or Mac. Rob also recommended the unit be put on a cart with wheels. "We wheel it around all the time," he said. They even bring it over to another part of their office for all-hands meetings. They also keep it on all day, and so I asked them about the "creep factor" that I was very worried about in my last post. But they said it's no big deal. It helps to keep the unit in a corner away from people, but Rob said it's "just like having someone in the room." So, having the rig on a cart with wheels that can be moved seems to be working well for SimpleGeo. Videos are coming showing the SimpleGeo implementation. There's a big opportunity here for a startup to solve this problem. There's no really good software solution out there for an "always on" type setup. If you're a soon-to-be-funded Y Combinator company, or definitely take a look at how you could solve this problem. What's missing is: Ability for screen to be blurry unless someone "wakes up" the system, meaning you can still see people & movement, but not make out specifics - think of a translucent effect. I'm thinking this would help with any potential "creep factor" arising from this being always on A software + hardware solution that would allow for it to be muted all the time (also something SimpleGeo said they often did) and a big red easy-to-push button (think the size of the Staples button) for muting & unmuting the audio + good audio, like from the Polycom. This way people could quickly & easily ping the other side. Maybe the software interacts with the hardware so when the audio is un-muted, the screen goes from blurry to clear. Ability to connect with multiple parties in realtime Have a resizeable box of your video feed, to remind people that it's on and they're on camera. Currently no software implementation seems to have a resizeable thumbnail box of your feed. Anyone up to the challenge? Here's video of Rob discussing the Skype Video Phone (he doesn't like it): And here's video of the Stargate implementation that SimpleGeo uses: