I really enjoyed this vid. It's interesting to compare your concepts to Levels of Consciousness as described in book Power vs. Force. Summary of those levels by Steve Pavlina can be found here: http://www.stevepavlina.com/blog/2005/04/levels-of-consciousness/

It seems to me that people become "Soldiers" somewhere in the Anger/Pride levels and higher.

It's only going to be offensive to the workers and slaves. Who cares if you offend them? S+S is a corporation of workers and slaves, from bottom to top, and you've already said that you can get along without them.

Unnecessary cruelty is the hallmark of weak command.

That includes offending people - it's mildly cruel to offend people. Often necessary. Sometimes needs to be done to make the world a better place. But when you can avoid it, so much the better.

I don't know if you know, but the literal meaning of xifu - mandarin slang for taxi driver - is 'master'. So quite apt for your example.