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Cultivating Absurdity For Fun and Profit

Sebastian,

Really enjoyed your most recent blog post on quitting things that will kill you. I am curious about this section:

But with training (and not all that much training), I think it’s possible to get all of that without drinking. I do all kinds of idiot absurd shit, and then, as an added bonus, I’m sober in case I’ve got to fix the idiot shit I did. While dead sober, I say the things that most people need to get 5-6 drinks in them to say. And you know what? It’s alright, nothing irreparably bad happens.

What steps/training did you use to remove your inhibitions?

Take Care,

How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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