hide

Read Next

"Help! I’ve found that I have no passion!"

I've been following your blog for quite sometime now and your recent post struck a chord with me. I've found that I have no passion. Instead, I have a passion for the passionate, in the abstract. When I'm working near people who love what they do, can see their grand vision and have a pathway to the future it inspires me. From a chef to a programmer, if I meet a passionate person, I immediately want to be them.

I've made numerous blogs covering different topics. I've started a variety of different groups at university. I've even switched hobbies from martial arts to programming to yoyos. Nothing seems to stick. It seems I need a mentor of sorts to make sure I stay on track otherwise, some voice in my head is "ooh! try this! no no no! try this!"

My main question is, how to continue? How do you know when you should cut your losses or when you're just being a pansy? Help me focus Sebastian!

I know where you're at and I've got a number of thoughts.

First and foremost, did you see Miguel Hernandez's replied? I wrote "Passion Emerges From Action, Not Contemplation," I asked for Miguel's take because he's a sharp guy.

How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

Rendering New Theme...