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Why Audiobooks

Question from a reader -

You strongly recommend audio books but I have a bit of trouble seeing myself listening to them regularly.

It just seems vastly inefficient compared to books, and even though it has the same content (perhaps even more through intonation), I feel as though I lose a lot of context when I listen to or watch things instead of reading them - perhaps a different part of the brain is being used? I think the exception to this is motivational work such as Brian Tracy (who I dismissed without reason as some sort of get-rich-quick schemer but gave a listen after your recommendation and enjoyed). Actually, I think conversational style books such as Gladwell's tone, or the research-heavy but not-too-deep books might work well as audio so I may have answered my own question.

Anyway, how did you make the jump to more audio books? What great books switched you over? Why are you such an audio book fan (all the extra books is a good argument, but I feel like there's a lost cost of all the books I now won't read and would hate to risk the greatness of a good book, just as one should usually read the novel before watching the movie).

Okay, this is a common question, observation, and mistake I see. You're thinking "audiobook = replacement for book"... but it's not. Audiobooks are a replacement for staring at your shoes while you're waiting to clear customs and immigration at the airport, while you're in line at the grocery store, or while you're going for a walk or otherwise running errands.

The Parsing-Good-Advice-Problem

I was finishing up some sales email templates as part of a contract. I had something pretty good, but I figured there's always room for improvement, so I dug out eight to ten of my favorite books to see if there was any more juice I could squeeze out.

When I do work like this, I go to a number of different sources. So I opened up a few books centered around email templates, some books on marketing, some books on consulting, a book on networking, and two books on sales. These are some of my favorite books covering their respective topics.

What shocked me -- and I mean, shocked -- is that there was a piece of advice given in almost every single book that I'd never noticed before, despite having read these books many times.

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