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Conflict of Interest: On Confidence, and Confidence

My friend Joshua Spodek recommended The Invisible Gorilla to me, and I got it on audio. I've been listening to it while running errands and going to the gym recently.

The most striking thing from the book are the sections on confidence. By acting confident in your abilities and predictions, people's confidence in you goes way up. If you hedge your predictions, act uncertain at all, or consult reference material - their confidence in you goes down, and satisfaction in your performance also goes down.

So what's the problem? Well, the scariest part for me was talking about doctors. They set up an experiment where they filmed two actors playing a doctor and a patient.

The patient was asking the doctor about getting antibiotics prescribed before a dental procedure, which might or might be necessary and helpful. They presented one of three scenarios to viewers and asked them to rate the doctor and how satisfied they'd be with the doctor:

Scenario #1: The doctor prescribes the antibiotics confidently, with no hedging or uncertainty.

I Keep My Eyes On Him

"While I'm in the dressing room five minutes before I come out, I'm breaking my gloves down, I'm pushing the leather to the back of my gloves, so my knuckles could pierce through. When I come out I have supreme confidence. I'm scared to death. I'm afraid. I m afraid of everything. I'm afraid of losing. I'm afraid of being humiliated. But I'm confident. The closer I get to the ring the more confident I get. The closer, the more confident. The closer the more confident I get. All during training I've been afraid of this man. I think this man might be capable of beating me. I've dreamed of him beating me. For that I ve always stayed afraid of him. The closer I get to the ring the more confident I get. Once I'm in the ring I'm a god. No one could beat me. I walk around the ring but I never take my eyes off my opponent. Even if he's ready and pumping, and can't wait to get his hands on me. I keep my eyes on him. I keep my eyes on him. Then once I see a chink in his armor, boom, one of his eyes may move, and then I know I have him. Then once he comes to the center of the ring he looks at me with his piercing look as if he's not afraid. But he already made that mistake when he looked down for that one tenth of a second. I know I have him. He'll fight hard for the first two or three rounds, but I know I broke his spirit. During the fight I'm supremely confident. I'm making him miss and I'm countering. I'm hitting him to the body; I'm punching him real hard. And I'm punching him, and I'm punching him, and I know he's gonna take my punches. He goes down, he's out. I'm victorious. Mike Tyson, greatest fighter that ever lived."

Before you step into your own ring, where are your eyes? You keeping your eyes on him, or are you looking down?