If you're selling any sort of product or service, do this. It's as close to free money as you're going to get.
Periodically write down, "The impression I want to give the world is ___________________."
Give that statement to someone smart, who cares about you, and who is ruthlessly honest (we all know someone like that, don't we?). And then ask,
"Where is the stuff I'm doing contradicting the impression I want to give to my customers and clients?"
Maybe your logo sucks, or your design isn't good enough, or having coupon codes doesn't fit with premium pricing, or maybe you come across harsh when you want to come across as gentle, or maybe you seem like you're only a fit for small companies when you want to show the world your capabilities for executing well on large accounts.