Traveling together with Josef Wasinski on the GiveGetWin Tour was a revelation; the way he trains, eats, approaches nutrition and biochemistry... I thought I understood some things on the topic beforehand; it turns out, I didn't understand much.
Josef suppresses the desire to eat junk food by eating lots of clean food, but also mixing in zero calorie stuff: coffee, Powerade Zero, and -- chewing gum.
I shared Gollwitzer's paper on goal shielding last week; it's an important paper. Gollwitzer et al recommend having a very well-programmed if/then statement to help defeat the craving spirals predicted under the "Elaborated Intrusive Theory of Desire" (seriously, read the paper).
Well, I thought, this is all very interesting. I wonder if I could use physical actions instead of only mental.
And -- it seems like it's possible.