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Strategist Dictum 1: Do Things For Reasons

Strategist Dictum 1: Do things for reasons.

So, what is this is absurd strategist nonsense I'm always going on about?

Good question.

Reflecting today on the nature of the world, I believe I have come to the core tenet of strategy. The one from which all other tenets flow, the quintessential, alpha-omega principle of strategy, which is -

Do things for reasons.

Screw the ratings

On Linus Rylander

I think TNT made a mistake canceling Leverage.

Too low ratings, they say.

Who gives a shit about ratings? It's not about the ratings, it's about the fans.

From your local pizzeria to Lady Gaga to The Walt Disney Company, the #1 asset of any business is their customers. Disney gets it, but most big companies don't.

Leverage, it's got the television x-factor. And hordes of raving fans to prove it.

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