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Internal Scorecard #12: Once More Into The Breach

"Once more unto the breach, dear friends, once more; Or close the wall up with our English dead. In peace there's nothing so becomes a man As modest stillness and humility: But when the blast of war blows in our ears, Then imitate the action of the tiger"

-- Shakespeare, Henry V


I write these Internal Scorecards up, usually weekly, so that you can see the pragmatic applications of strategy, habits, operations, production, etc. The good and bad, the upsides and downs, and so on. I get a lot out of it too -- it gives me and external accountability mechanism, and good feedback.

This one covers 11 August to 17 August.

Connect with the #2

On The 4 Hour Struggle

The internet has broken down the long-standing hierarchy and allows us access to "famous" or "highly successful" people. We can usually find their Twitter page, Facebook page, company website, or blog and send them a message.

Of course, we aren't guaranteed a response. Many of them receive 100's or even thousands of messages a day. They are well-known authors/entrepreneurs/bloggers/personalities.

So how do we get through to them? As Tynan has shared, you need to offer them value, not to ask for anything, and hold your own. 

Even with that strategy, it can be tough to offer them real value. And the very well-connected may get multiple emails per day from interested readers/fans offering them value. 

Frequently, I take a different approach.

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