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Advertising Works on You

You're mistaken if you think advertising doesn't work on you.

Let's say you're driving down the street in your car. You want something to eat. There's 60 restaurants within sight.

Which do you choose?

Something that stands out to you and calls to you for some reason.

People think advertising doesn't work because they see a commercial for a burger joint and don't immediately get hungry.

Doing Stuff You Don't Want To Do

It took me far too long to learn this lesson, and it cost me a considerable amount of money, time, and aggravation.

If there's something you don't want to do, there's just about two good strategies for dealing with it:

Strategy #1: Understand the consequences of not doing it, and decide against doing it the first time you see it.

When you live in China as a foreigner, you're supposed to register at the police station within 24 hours of your arrival. While it's not particularly time-consuming (15 minutes max), it meant breaking up a day to walk to the station, paperwork, etc.

I did research on what would happen to me if I didn't register, and it turns out there's lots of local jurisdiction / judgment on it. The area I was living, a moderately foreigner-populated upscale part of the Chaoyang Business District, turned out to almost always issue a warning instead of fining you. Your registration info wasn't checked when you left the country, and it wasn't necessary for 99% of daily activities.

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