I think people will look back on some of the best commercials made for the TV era as art.
Commercials in their current form - high production quality, roughly 30 seconds, designed to get the attention of someone in the middle of watching something else - I think it's designed for the TV medium, and I don't think we'll see the same post-TV.
It's rare that a company makes good commercials, but Nike has consistently made interesting and excellent commercials. They turn basic commodities - shirts, shoes - into symbols of triumph, overcoming, defiance, victory, defeat. It's cool to watch from a business perspective as well as an artistic perspective. And the best ones are pretty inspiring too.
Here's two of my favorites -
<iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/MIl5RxhLZ5U" frameborder="0" allowfullscreen="" />
<iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/45mMioJ5szc" frameborder="0" allowfullscreen="" />
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