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Advertising Works on You

You're mistaken if you think advertising doesn't work on you.

Let's say you're driving down the street in your car. You want something to eat. There's 60 restaurants within sight.

Which do you choose?

Something that stands out to you and calls to you for some reason.

People think advertising doesn't work because they see a commercial for a burger joint and don't immediately get hungry.

How much misery can you pack into 60 minutes?

I've got an ambient spacey up-tempo techno music playing loudly in my headphones as I work, so I can't hear what's going on around me.

But I certainly see it, and now I remember why I always used to get a table here facing the front glass of the restaurant, not facing towards the back.

There's a TV here. It's on. And the news is playing.

I'm in one of the safest cities in the world, Taipei, and yet it's constantly running through crime, criminals, muggings, break-ins... I don't know exactly, my Chinese wouldn't be good enough to understand each story if I could hear the TV.

Which I can't, because of the techno.

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