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Me? I'm a strategist

If you asked me what I do, I'd probably give you a nondescript answer and get on to more interesting topics. Fact is, I "do" a lot of different things. This whole "What do you do?" question is a relic from an earlier era, before it was possible to "do" 30 different things. I am not salaried, so I work on my professional, personal, family, and global objectives each day. A little business, a little reading, a little history, a little art, a little self-discipline, a little philosophy, a little technology, a lot of different things.

But if you had to nail me down to three words, I'd say, "I'm a strategist." Nine words? "I'm a strategist. I figure out how to win." 15 words? “I’m a strategist. I figure out what is winning, and then how to get there.”

The first part of strategy is answering the question, "What is winning? What are even working towards? What are our highest level objectives, and why do we have them?" This is typically known as grand strategy.

Grand strategy is figuring out what the goals of an organization or a solo person ought to be. Arguably, this is the hardest part of strategy, because there is no right or wrong answer. It's subjective. And if you work on the wrong stuff, it doesn't matter how good of a job you do at it.

That's worth saying again. It doesn't matter how good of a job you do bringing your vision to reality if your vision was poorly chosen.

From Tactics to Philosophy, The Importance of Each Level.

On Lawrence He

When you’re consuming content, you typically value the practical stuff more. Stuff that teaches you how to do things, or gives you techniques on improving things you’re already doing. We value this stuff because its applicable..

But you hear people tell you that you shouldn’t focus on tactics, you should focus on strategy. Personally, I agree and I think we’re trying too hard to look for the implemental things. Really, its not just tactics vs. strategy, there are a lot of different levels.

From philosophy to mindset to habits and theory to strategy all the way to tactics, we should aim to consume the entire spectrum of content. Each level is important and learning from each level helps you understand the whole picture.

I run a video production agency. What I would like is an action guide on doing Linkedin lead generation or google adwords. These things would benefit me right away, but I would be missing out if I didn’t read Built to Sell and learned to productize my services. I would be missing out if I didn’t attend a mastermind about systems and scaling. It doesn’t stop there. I could take it a step higher and listen to Tony Robbins talk about mindset. I would be missing out, yet still, if I didn’t watch Tristan’s videos on Purpose and Spiritual balance.

Each piece of content has merit on its own level. Knowing this, the best way to consume content is to think about where you are in your trajectory and what pieces of information you’re missing, then fill in the gaps in that information. Funny enough, the only way to realize which info is missing is to consume content on life balance from a woo-woo life coach guru (I’m being slightly facetious). What I mean is to pull back to a hyper birds-eye-view of your life and understand what true balance is. Only then can you zone in on your business and know that the actions you’re taking today will benefit you the most long-term.

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