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The Joys of Public Accountability

On 16 August, I wrote, "Why Isn't My Book Done?" I committed to editing it and having it edited by August 25th.

August 25th: -Proofable -Cohesive -Able to sell the book without blushing

I set these goals with a friend of mine who is also a writer - it was a pretty ambitious goal, because I finished the rough draft back in February, and not much has happened in the six months since then. Now, I was going to get it to the point where my work is proofable and cohesive in just two weeks?

And yet, it's done. Actually, I'd still blush a little if I went to sell a copy, since I should clean up the formatting, add a title page, things like that. But content wise it's solid enough that I'd take a USD $20 note from someone and hand them a copy bound in hardcover, and I'd feel they got a really good deal.

If I hadn't set this goal and been accountable publicly, to my friend and to everyone who reads here, I wouldn't have done it in two weeks. Honestly - I'm pretty internally motivated, but I've had a lot of stuff going on the last two weeks, it wouldn't have happened. But it did happen, largely because I was publicly accountable.

The Hotel California of cancellations: Audible tries everything to keep me

On DROdio

Audible.com has a very mature customer acquisition and retention strategy. I originally signed up for Audible after they sponsored of one of my favorite podcasts, This American Life. Audible was offering a free audio book, just to try the service. I decided to try it.

Little did I know that I was entering the Hotel California of software subscription services. I'm not upset with them -- it's more that I'm in awe of their ability to keep me as a customer for a year longer than I expected.

The reality is that Audible is expensive -- around $15/month to be able to purchase one audio book per month. After using up my free month, and then paying for two additional months, I realized I wasn't going to use it enough to justify the cost since I'd only listened to one audio book in a three-month span, and I went to cancel it.

Audible then offered me a deal: Just $5 for me to keep my existing credits for the next year. Since I had two audio books I hadn't read, I took the bait. But I never used those credits so when the renewal came up, I knew I really wanted to cancel.

Here's what the process was like when I just tried to cancel the account:

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