Got a long email from a reader with some great questions - he's a very impressive dude, but he has a hard time sticking with something for more than 1.5 to 3 years. If you have this trait as well, you might want to pay close attention to this post
And I have a real problem "falling in line" with the rest of society in a stable, consistent and "normal" life. I just feel like it's not me.
Yup, I know exactly how you feel. I've been in similar places. So have a lot of my friends. Some thoughts -
What I see as a recurring theme in my jump from job to job and industry to industry is my utter lack of real fulfillment. Don't get me wrong, I do have a temporary sense of fulfillment and meaning with the careers I have pursued, they just don't seem to last. Once I have focus on what it is that I want to do I am relentless in achieving it. For instance, after 3 years in the --- industry I have acquired the knowledge that many people don't achieve until 10, 12 or even 15 years in the industry. However, that life-cycle tends to be around 18-months, where I then become unfulfilled by the rate of learning and progress I am making. This ultimately leads to erratic behavior within the succeeding months and a feeling that I need to drop what I'm doing and move onto something else - whether that be a new job or a new career altogether.
Google the term "rage to master" - click around, read some summaries, and then check out a couple academic papers. It will be very worth your time.
On Lawrence He
Since Part 1, I’ve been trying to ramp up my sales skills
and actually close a sale. So I bought 3
sales books. The problem with these
sales books is that they are mindset oriented rather than action oriented. I’m looking for a technique or a script I can
use today, whereas instead these books give general advice on trying to
understand the customer. I agree that
this is something that I should know, but is not directly applicable.
One of the key things I learned is that selling to VITOs
(Very Important Top Officers) is a lot different than selling to common small
business owners. VITOs are hyper-busy
and want you to be direct about your offer.
Small business owners on the other hand, appreciate small talk and
compliments. They like formalities and
building friendships before buying.
I also learned some copywriting. It’s surprising how difficult writing a
simple email copy is. It’s also
surprising how little material there is on teaching writing small business
email copy. I’ve asked Sebastian
Marshall and Daniel Odio and they’ve offered suggestions. Sebastian told me that I needed to shorten my
copy, and to have a stronger call to action.