I'm looking for a "drill sergeant" -- or something like that -- on sales and marketing. I've put a lot of the skills together, though there's a couple rough points in my skillset. The biggest thing missing right now, though, is consistency.
So, I'm looking for a regular ass-kicking. This could be a fit if you're a veteran in sales or marketing, or it could be if it's something you're already actively involved in and want a mutual kick-in-the-ass. This could be a compensated role, or a knowledge share, or whatever -- I'm open. Email sebastian @ thisdomain and let's talk.
Got a long email from a reader with some great questions - he's a very impressive dude, but he has a hard time sticking with something for more than 1.5 to 3 years. If you have this trait as well, you might want to pay close attention to this post
And I have a real problem "falling in line" with the rest of society in a stable, consistent and "normal" life. I just feel like it's not me.
Yup, I know exactly how you feel. I've been in similar places. So have a lot of my friends. Some thoughts -
What I see as a recurring theme in my jump from job to job and industry to industry is my utter lack of real fulfillment. Don't get me wrong, I do have a temporary sense of fulfillment and meaning with the careers I have pursued, they just don't seem to last. Once I have focus on what it is that I want to do I am relentless in achieving it. For instance, after 3 years in the --- industry I have acquired the knowledge that many people don't achieve until 10, 12 or even 15 years in the industry. However, that life-cycle tends to be around 18-months, where I then become unfulfilled by the rate of learning and progress I am making. This ultimately leads to erratic behavior within the succeeding months and a feeling that I need to drop what I'm doing and move onto something else - whether that be a new job or a new career altogether.
Google the term "rage to master" - click around, read some summaries, and then check out a couple academic papers. It will be very worth your time.
Since Part 1, I’ve been trying to ramp up my sales skills and actually close a sale. So I bought 3 sales books. The problem with these sales books is that they are mindset oriented rather than action oriented. I’m looking for a technique or a script I can use today, whereas instead these books give general advice on trying to understand the customer. I agree that this is something that I should know, but is not directly applicable.
One of the key things I learned is that selling to VITOs (Very Important Top Officers) is a lot different than selling to common small business owners. VITOs are hyper-busy and want you to be direct about your offer. Small business owners on the other hand, appreciate small talk and compliments. They like formalities and building friendships before buying.
I also learned some copywriting. It’s surprising how difficult writing a simple email copy is. It’s also surprising how little material there is on teaching writing small business email copy. I’ve asked Sebastian Marshall and Daniel Odio and they’ve offered suggestions. Sebastian told me that I needed to shorten my copy, and to have a stronger call to action.