I was just mixing an instant coffee and thinking about life.
Man, it's pretty good huh? It's easy to take for granted and forget the ridiculous amazing technology that we use all the time that gives us access to almost all of the information ever uncovered in human history. We can talk long distances for free to anyone with an internet connection. You can get high quality everything for damn cheap by historical standards.
That's not even getting into the general beauty of seeing a cat bat a little ball around, or how the world smells after a rainstorm, or trees, or eating raw sliced pumpkin (try it), or whatever.
And then there's so many people in the world you can connect with, building good friendships, working with people, improving things, building more, reading books.
Life's really good.
That's all for today. :)
It sure can be! This got me thinking. What makes life good?
It's a question that can be answered on several levels.
- You're fulfilling your biological drives.
- You feel like you're working on meaningful projects with great people.
- You're building something that's bigger than yourself.
But ultimately, it gets down to neuroscience. E.g., someone suffering from Depression could be in the *exact same* life situation and feel like life ISN'T good. It's a subjective assessment-- but based on what?
Or more hypothetically, say we figure our brain science to the nth degree, and try to tweak someone's brain to give them 10x the capacity for happiness than humans normally have. How do we do that?
For me, it gets back to what we briefly discussed, a translation function between what goes on in a person's head and what sensations/emotions they feel.
Anyway, been thinking about this a lot lately, just wrote a blog post about it. Not something we have to figure out soon, but it's interesting to ponder.
p.s. I think you have a gift for getting people to be more mindful and happy. I always feel good after reading your posts. This one especially!
I never really understood good marketing until I started to respect my own time more. These days, I'm trying to really live 24 hours per day the way I want to be living them. Do you know how much time there is in 24 hours? It's a lot.
Before I respected my own time, I didn't really respect other people's time as much. Don't get me wrong - I was always cool enough, I didn't waste people's time, but I never realized what a magnificent thing people choosing to spend their time with you is. There's so many good places to spend your time - getting entertainment, learning, connecting with good people, building things, inventing, relaxing, thinking, working. When someone spends their time with me, whatever the medium, that's a tremendous honor.
When someone comes to join me at my blog, reads something I write, listens to me speak, meets me for a coffee or we go on an adventure together - there's a hell of a lot of other places they could be, and a hell of a lot of other great things they could be doing with their time.
I think good marketing respects that. Good marketing goes, "This person could be anywhere else - let's make it worth their while." Kathy Sierra, Seth Godin, and Chet Holmes all talk about this - educating people, teaching them, making them want to spend time with you. Being entertaining, or informative, building a place people feel welcome, or strong, or get smarter at.
I think that's most of good marketing - having people want to spend time in and around you, your company, wanting to be associated with what you've got. The rest of good marketing is offering people something worth many, many times more than what you're charging. My current target is 10x - if I'm working to help someone build their revenues, I'm aiming to get them 10 times my fees in net profit, for a 1000% ROI. To be honest with you, I'll settle for 4x and 400%, but I'm aiming for 10.
I've been talking a bit about my business idea recently, but I haven't gone into too much detail about it. I think this is because I haven’t wanted anyone else to steal it, but that's really quite silly.
No one's going to steal it, and even if they did, they'd be doing it differently to how I'd be doing it. And they'd be doing it because they stole it, not because they created it as a result of being passionate about it.
So I'll talk about what I intend doing, as part of the 'promotion' of it. At the very least, it'll help me define exactly what it is so that I can move forward with it.