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The "I wonder what the next business craze is" game

Everyone is going crazy for social stuff online. I think it's really good stuff, and there's lots of room to grow in it, and there'll be more successes and more adoption of current stuff.

However, I think the real winners are building something entirely differently right now. They're building for whatever gets hot after social.

Normally if you read an article like this, they'd make some predictions, most of which would turn out to be wrong. I won't do that. Instead, I'll point you to one of the more interesting industries to look at for this sort of thing - mobile phones.

Phones were interesting for me because I was traveling a lot, and I got to see the sort of phones that were popular in Japan when the Motorola Razr was the hottest phone in the United States.

The Japanese phones were three times larger and much clunkier, but had a lot of features. The Razr was stripped down - it did calls, texts, and that's pretty much it. And it had bad battery life.

Some Big Thinking about small phones

On DROdio

Being embedded squarely in the middle of the fast-growing mobile revolution, our company has a unique perch which I've wanted to codify into a vision document for some time.  I finally found time to do it, and the resulting video is below, along with the slides below that.  I'd love your thoughts & comments on what points you agree or disagree with, and why.

Here's the video:

If you want to play the video faster, say at 1.5x speed, you can download it from the vimeo site (here's where you download it from).

Here's the transcript:

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