hide

Read Next

Hey you - yeah YOU - you can be an entrepreneur

In my opinion, one of the worst and most destructive trends in Western society is that entrepreneurship has become a lionized mysterious pursuit.

There's nothing magical about it. You get some inputs (your time, knowledge, resources, goods, whatever), you add some value to it by improving or rearranging the inputs, and you sell them for more than it cost you to get them. Profit.

"Oh, but it's so hard! And I have no money! What will I do?"

Okay. Here's a can of Club Soda (actually, two cans of club soda, to be precise):

Secondary Considerations

"White! You can't have white! It ruins it!"

I've become enough of a regular at my tailor that the chief of the place now comes out and discusses and hangs out with me while I'm getting fitted. She's a kind, creative, and highly intelligent Chinese woman, perhaps in her late 40's or 50's..

I'm flattered - this shop handles lots of business, and the first half dozen times I came I dealt only with sales staff. Apparently I've introduced enough people to the shop and get enough here that I'm getting personal consideration - and it looks like the quality level has moved up even higher.

...but she doesn't like my plan for white detailing on my red coat.

"Look, this coat is beautiful... it's very nice... but I also want something, umm, very different? Not normal, you know? Iconic, even? That means doing something different."