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Inventors Who Want To Do Business - Stop Doing "Build First" Because It Doesn't Work

Was having a discussion with an inventor. He's the archetypical "loves to build" inventor that sees business a fun lab/shop to invent and build in.

However, he's been toiling away on his newest invention for quite a while, and isn't sure about if there's light at the end of the tunnel, or what to even do next. Here's what I wrote him -

Ikigai - thank you. I really appreciate it. [he bought a copy of Ikigai; you should too]

Re: business... here, let me blunt here, for your own good.

Stop this "build first then sell" if you want to do business.

Sales Cold Calling: Techniques and Alternatives, Briefly

On The Best of Sett

Question from a reader --

However, I'd say this -- Why are you cold calling, anyways?

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