These days, I don't blog much. I write and a release a major essay via email only every Thursday at The Strategic Review.
There's a whole lot of little things I learn that are useful to share, but I don't really have anywhere to put them now that I don't blog as much (book reviews and excerpts, quick thoughts, recommendations).
I'm putting them on Facebook now, and enabled following --
So, if you're on Facebook and want those type of observations, head over there and click follow. Cheers.
Leo Babauta has inspired millions through his writing on Zen Habits, where he's shared his experiences in building up great habits, cutting clutter and junkfood from his life, learning about great parenting and building a wonderful family, eliminating debt, increasing his income and productivity, and living a life that's more happy through and through.
Leo is now graciously participating in GiveGetWin with a practical class on "action-oriented contentment", and he sat down with Sebastian Marshall to share his thoughts on what motivates him, around what contentment is, on trusting yourself, on being compassionate and compassion as an impetus for action, on self-compassion and treating yourself well, and happiness in general. Enjoy:
"Practical, Action-Oriented Contentment and Compassion" by Leo Babauta, as told to Sebastian Marshall
There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads. The crux of the story is this: The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising. Facebook has been working for years to discern "intent" via a complex formula that creates a social graph for each user, with big data mining algorithms that seek to divine what a user will be interested in based on that graph, so ads can be targeted in real-time to those users.
And instead, what's proving best at monetizing off "intent" is good, old-fashioned ad retargeting, which Facebook has recently started doing.
What struck me is that for the first time in years, a Facebook ad recently caught my eye. And it was a retargeted ad.