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Serve serve serve work work work strive strive strive .... patience... keep going... persist... serve more, work more, strive more... win

Short message today from Beijing Airport, en route to the China/Mongolia border.

Study people that have been successful in the way you want to. Figure out what they did.

Modernize their ideas to the present day. This isn't hard, there's tons of underoptimized stuff everywhere.

Draw up something like a plan.

Okay, now - you've got to stick religiously to that plan, even when things suck. If you've drawn up your plan halfway intelligently, it probably includes a lot of serving others, a lot of working hard, and a lot of striving to improve.

How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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