One of the more unfortunate things about people is the intersection of responding to incentives and recognition primarily, thinking short-term in time, and not reasoning through events that don't happen.
When an engineer or surveyor goes on and on about improving earthquake or hurricane measures, they're generally perceived as a nag, burden, and hassle -- until you get a bad hurricane or earthquake that costs lives, causes immense human misery, and does millions to billions of dollars in possibly preventable damage.
In business, you wind up with lots of these too. There's dozens of little things that only have a 1% chance of occurring, but the majority of people will perceive you as a hassle if you try to bring them up.
For instance, a friend of mine owns a large bilingual IT firm in a highly developed, non-English country.
At the advice of one of his mentors, he moved his salespeople's commission structure from the old system that was based just on revenues, to one that had "diversification" as a criteria. This was because his firm was doing most of their business with just a few very large clients, and they had immense leverage over his company. And if one of them should switch providers, they'd have gotten hit with a serious crunch, and potentially would have had to lay some of their excellent team that had taken many years to build.
Of course, predictably, everyone except his wife (who works with him and supports him wholeheartedly) hated the change and wanted to rebel against it. He eventually, through sheer of force of will and determination, pushed it through and then re-improved morale.
But in this case, there was a never a "happily ever after" ending where people realized the wisdom of what he'd done. His business is now much less likely to hit a cashflow crunch, and they have more negotiating leverage and less desperation when dealing with big clients.
Will it ever be noticed? Probably not. Only in a nightmare scenario of losing two of their top clients in a short period of time, which has a low likelihood of happening and hopefully never will. He de-risked and shaved off a couple percentage points of risk that his business gets hammered, but no one notices that and no one cares, except in the math of the Armageddon-type events that you hope never occur anyways.
There's tons of other examples, from getting your legal documents tight, to getting structures set up correctly, doing tax-planning in advance (which might not be fatal if you fail to do it, but will very likely be your largest single cost if you're making significant profits, and could have been much lower with some pre-planning a year or two earlier)...
...and you see this everywhere, on a personal level with people who don't floss, don't stretch, and so on. The downsides to not doing these activities are far off, there's no recognition or immediate payoff, and so they rarely happen.
The solution? Well, it's difficult. Some education of key people you're involved with into thinking about these low-odds high-damage risks can be good. Building a set of partners, collaborators, key executives, a board, whatever, that appreciates and thinks this thing through periodically is probably the best way, but people that think in this way are rarer than not.
And y'know, to add insult to injury, you've also got to do all those day to day imminent pressing things like growing revenues, dealing with operations and fulfillment and customer service, and all the other high-recognition obviously valuable tasks.
Yet... making those computer backups, actually testing your backups, having just a little bit of emergency plans if you're operating in an unstable country, diversifying your client base, diversifying your currency of payment if your primary payment currency is unstable, having a lawyer look over your contracts, getting your tax-planning and legal structures correct, taking the time to get a decent relationship with a decent bank, doing just a little bit of planning in case a key employee, contractor, partner, client, or supplier leaves your company or goes under...
...you don't win awards for that sort of thing, and it isn't sexy. But devoting just a bit of time to it is key if you're going to build something big. Those small-chance high-damage risks can be absorbed by a gigantic conglomerate, but it could spell the end of a fledgling successful company. A couple hours a month thinking them through, and some resources devoted to cleaning them is a wise play.
Have you read Taleb's "Black Swan"? He's a jerk, but he's also brilliant. This is the core message of the book: Black Swans are phenomena that are highly nonlinear, and hence cannot be predicted via extrapolation. In those cases you should not behave as you normally would in cases of statistically predictable risk * consequence, because that behavior assumes the math is pretty stable and as risk approaches zero and consequence approaches infinity, it's not stable. (That's not really the right metaphor - he's talking about situations not just where the risk is very tiny, but where it is impossible to say clearly what the risk is because it is an event that does not occur often enough to have a measurable risk, or one to which you can meaningfully fit a function curve.)
So instead, your beahvior in these cases should simply be to position yourself so that you are out of the blast radius of negative Black Swans, and within the blast radius of positive Black Swans, and that's really it.
He said people complained that the book didn't tell them "what to do", and he said "Don't smoke. Don't eat sugar. Etc." And they'd say "No I want to know what to do!"
Since he's a jerk I imagine he enjoyed the whole thing a lot.
I find that those low-level solidification fixes improve self-image. Getting my digital shit (backups, encryption, etc) in order has made me feel like more of a person who has hit shit together in general, for instance. Our self-image is buffed by what we repeatedly do.
Interesting read on self-image: http://lesswrong.com/lw/g0e/narrative_selfimage_and_selfcommunication/
I am also reading Maxwell Maltz (Psycho-Cybernetics) on the same topic, but no comments there yet.
From time to time, everyone gets so ridiculously busy than they need to make cuts on some of their activities. If these cuts aren't consciously chosen, they'll happen anyways - we've only got 24 hours a day.
Interestingly, I hit a massively busy patch last week. I came onboard as a partner at a new company that's growing fast, but we haven't hired the staff to take over a lot of the mid-level tasks that need done. So we were jamming on everything for a week, plus I have a lot of other things going on.
What shocks me is how poorly the cuts I made at first were. The things that weren't getting done were some of the most valuable. Here's three that I wasn't doing, that I've now reversed even though this week is still busy -
1. Planning/organizing: There's been a bit of an anti-planning backlash the last few years in response to stupid bureaucracy in big companies. But the more experience I get and the more I interact with people performing on a really high level, the more planning and organizing I see.
Think about it - many activities and tasks only get 5-10 minutes of planning, but then take 3-10 hours to do. If you double your planning and make a task only 10% more efficient, you've got a net gain. Yeah, it can feel like "shit, I've got to get to work" when you're super busy, but being frantic leads to waste. Don't stop planning if you have too much going on. Arguably, that's when you should plan more carefully at the start of each day and week.
Amlooking4 assist businesses in getting found on the Internet. Our website is a place where one can gain the free online visibility in UK for their business. Search Visibility makes it easy to find where your business can increase its presence online by checking the search engines, major directories, and local search results.
Out of the Billions of customers online, over 97% of internet traffic is influenced by the search engines and their results. When looking for a business locally, 82% of those searches follow up with direct contact with the local business. Positioning and Visibility within search is a valuable asset that can give a business a great return.
It has become harder than ever to stake your claim on the Web. Searches for your small business's name don't always lead to your website. Amlooking4 is a place where buyers find what they are in need of and sellers will promote the ad in the geographical area they wanted and also to the world through free online advertisement.
We will help your business or organization get reach and publicity on the web across search engines, blogs, and websites in just a few simple steps in UK. One of our objectives is boosting your online visibility is order to make you recognizable by the target audience, peers and clients. To that end you want to build image recognition as well as name recognition.