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Gorilla Theory

Gorilla Theory says: We're all a bunch of fucking gorillas, and acknowledging this and acting accordingly will lead to better results.

Or something.

So today was Saturday, I was hanging out in the office trying to catch up on work when one of my younger staff come in. He's German, really high upside and talented guy. I hired him to do sales because he's got iron willpower, he's massively cocky, he understands rapid learning, and he's fanatic about measurement and metrics and systems-thinking. When interviewing and I asked him to rate himself on a scale of 1 to 10 in every skill, he gave himself mostly 10's. When "sales skills" came up, he said, "I've never done sales... but once I get started, I think 8 out of 10."

This, of course, rubs people the wrong way. My colleague had a, "Who the fuck is this kid?" type reaction. Me? I love it! I told him during our second interview that he's either an A-player or an F-player, and asked him some questions as to whether he's coachable, whether he can learn, how he handles (inevitable) rejection, etc, and I took him on.

He's blowing my expectations away.

The First Four Must-Read Books For New Entrepreneurs

If I had to pick four books for a brand-new entrepreneur to read, which four would they be?

After some thought, I came to...

For where you're at, I'd recommend the following. "Principles" by Dalio is a PDF on his hedge fund's website, so no excuse not to grab a copy right now... one of my favorite pieces of writing ever on goal-setting and clear thinking. Then How To Get Rich has some good broad overviews, Ultimate Sales Machine is the best all-around marketing/sales/business development book I've read, and Getting Things Done is good for keeping things on track and not going crazy.



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