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The First Four Must-Read Books For New Entrepreneurs

If I had to pick four books for a brand-new entrepreneur to read, which four would they be?

After some thought, I came to...

For where you're at, I'd recommend the following. "Principles" by Dalio is a PDF on his hedge fund's website, so no excuse not to grab a copy right now... one of my favorite pieces of writing ever on goal-setting and clear thinking. Then How To Get Rich has some good broad overviews, Ultimate Sales Machine is the best all-around marketing/sales/business development book I've read, and Getting Things Done is good for keeping things on track and not going crazy.



No Sloppy Thinking: A Framework To Achieve Your Goals

On DROdio

After writing recently about what Elon Musk has been able to achieve, I've been thinking a lot about blockers that cause people and companies to fall short of their goals.

This assumes that those goals have been clearly defined. That's often the first problem. Getting everyone in a company on the same page to achieve the same macro objective is the first step in the process. A great litmus test for this is to randomly stop an employee in the hallway and ask them what business they think the company is in. The more varied the answers, the less this first crucial step has been achieved.

And personally, many of us are not working towards a macro goal, but rather, we're just trudging along, one day at a time. I often see people working towards secondary, more immediate objectives without having a clearly defined macro goal. So although it sounds obvious: To achieve success, one first has to define what success means. Have you set macro goals for your life? Mine, in prioritized order, are:

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