I've found internal documents written by smart people and smart companies to be infinitely better than stuff put out there for PR which tends to be weighted-down, caveated, and also more basic than the hard-hitting internal stuff.
Two of my favorites --
1. Ray Dalio's "Principles" -- from Ray Dalio, the brilliant manager of the world's largest hedge fund. His "Principles" is one of the most important and valuable reads I've found:
2. Valve's "New Employee Handbook" -- a great document on culture that provides a look at how a sharp non-traditional company does it. Quite good:
I've also found a lot of value in documents released and/or declassified by the U.S. military and intelligence services. For instance, the "Warfighting" from the U.S. Marine Corps has a lot of really clear thought and valuable lessons in it:
Got any favorites you've come across throughout the years?
A little different, but Marcus Aurelius' Meditations are a collections of his internal writings, written with no publishing intent.
It's the best book I've ever read, for so many reasons.
I like these!
Two of my favorite published internal documents are on design:
1. MailChimp's style guide for internal copywriters: http://voiceandtone.com/
2. Pixar's rules of storytelling: http://www.pixartouchbook.com/blog/2011/5/15/pixar-story-rules-one-version.html
Perhaps you could also have an "internal documents" section on your site. A compilation of experiences and business expectations. It could also link to these documents and any others you find as a go-to page for us all.
If I had to pick four books for a brand-new entrepreneur to read, which four would they be?
After some thought, I came to...
For where you're at, I'd recommend the following. "Principles" by Dalio is a PDF on his hedge fund's website, so no excuse not to grab a copy right now... one of my favorite pieces of writing ever on goal-setting and clear thinking. Then How To Get Rich has some good broad overviews, Ultimate Sales Machine is the best all-around marketing/sales/business development book I've read, and Getting Things Done is good for keeping things on track and not going crazy.
I've spent most of my time in San Francisco since fleeing the oppressive summer heat of Texas. Since then, mostly thanks to awesome recommendations from other people, I've discovered some amazing places here. This is a selection of my favorites... all of which should be checked out by anyone who lives here. Know somewhere else amazing? Let me know!
Samovar Tea Lounge
If you like tea you should come to Samovar. If you love tea, you'll probably end up coming here every day like I do. Samovar does tea like tea is meant to be done: large servings of loose leaf tea, steeped for the exact right time in the exact right temperature water. The lounges are very pleasant comfortable places, and the employees are awesome people. There are three locations; I like the Page Street one the best.
Adult Night at the Exploratorium