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The First Four Must-Read Books For New Entrepreneurs

If I had to pick four books for a brand-new entrepreneur to read, which four would they be?

After some thought, I came to...

For where you're at, I'd recommend the following. "Principles" by Dalio is a PDF on his hedge fund's website, so no excuse not to grab a copy right now... one of my favorite pieces of writing ever on goal-setting and clear thinking. Then How To Get Rich has some good broad overviews, Ultimate Sales Machine is the best all-around marketing/sales/business development book I've read, and Getting Things Done is good for keeping things on track and not going crazy.



Attention Bias

On Linus Rylander

Smart-sounding people call it RAS - Reticular Activation System.

I just call it Attention Bias: what are you predisposed to pay attention to?

Since about a month ago when I bought the recordings from Kelly Starrett’s CreativeLive workshop and watching his daily YouTube uploads, I’ve been paying much more attention to how I move, posture etc.

I notice how everyone is standing and walking. Whether they are pointing their toes out or just standing with their feet straight ahead. Stuff like that.

I never noticed these things before I found Kelly.

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