I've found internal documents written by smart people and smart companies to be infinitely better than stuff put out there for PR which tends to be weighted-down, caveated, and also more basic than the hard-hitting internal stuff.
Two of my favorites --
1. Ray Dalio's "Principles" -- from Ray Dalio, the brilliant manager of the world's largest hedge fund. His "Principles" is one of the most important and valuable reads I've found:
2. Valve's "New Employee Handbook" -- a great document on culture that provides a look at how a sharp non-traditional company does it. Quite good:
I've also found a lot of value in documents released and/or declassified by the U.S. military and intelligence services. For instance, the "Warfighting" from the U.S. Marine Corps has a lot of really clear thought and valuable lessons in it:
Got any favorites you've come across throughout the years?
A little different, but Marcus Aurelius' Meditations are a collections of his internal writings, written with no publishing intent.
It's the best book I've ever read, for so many reasons.
I like these!
Two of my favorite published internal documents are on design:
1. MailChimp's style guide for internal copywriters: http://voiceandtone.com/
2. Pixar's rules of storytelling: http://www.pixartouchbook.com/blog/2011/5/15/pixar-story-rules-one-version.html
Perhaps you could also have an "internal documents" section on your site. A compilation of experiences and business expectations. It could also link to these documents and any others you find as a go-to page for us all.
If I had to pick four books for a brand-new entrepreneur to read, which four would they be?
After some thought, I came to...
For where you're at, I'd recommend the following. "Principles" by Dalio is a PDF on his hedge fund's website, so no excuse not to grab a copy right now... one of my favorite pieces of writing ever on goal-setting and clear thinking. Then How To Get Rich has some good broad overviews, Ultimate Sales Machine is the best all-around marketing/sales/business development book I've read, and Getting Things Done is good for keeping things on track and not going crazy.
After writing recently about what Elon Musk has been able to achieve, I've been thinking a lot about blockers that cause people and companies to fall short of their goals.
This assumes that those goals have been clearly defined. That's often the first problem. Getting everyone in a company on the same page to achieve the same macro objective is the first step in the process. A great litmus test for this is to randomly stop an employee in the hallway and ask them what business they think the company is in. The more varied the answers, the less this first crucial step has been achieved.
And personally, many of us are not working towards a macro goal, but rather, we're just trudging along, one day at a time. I often see people working towards secondary, more immediate objectives without having a clearly defined macro goal. So although it sounds obvious: To achieve success, one first has to define what success means. Have you set macro goals for your life? Mine, in prioritized order, are: