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How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

A Better World Starts with a Better You: 2012

On Radical Reader Chinese

I have been into self-improvement for a long time now. For almost five years now I have religiously followed a number of authors who speak to becoming a bigger, badder you.

However, the pursuit has always felt a little hollow to me. Becoming a better you has always felt to me to necessitate an overly inward eye. Many years ago I took a pledge around a campfire to live my life for others. While I was just a kid at the time, the pledge is still something that I take seriously, something that has been fed by my activities since.

This campfire experience is one that came back to me several years later when I sought to learn more about Buddhism. My interest was academic rather than spiritual, but I was struck by something on a deeper level nonetheless. I was watching a video series with basic information about what it was to be a Buddhist, and I was struck by a statement the monks said ad the beginning of each installment. "... to achieve enlightenment for the betterment of all beings..."

That is how self improvement reconciles with altruistic, charitable living.

That is how I want to live my life.

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