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How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

Principles For Teaching Yourself Visual Art

After spotting an article on Medium that said, “Attending art school is a waste of your money”, Chiara knew the author had to be interesting. He is.... and so we're really glad to have him here on GiveGetWin.

Noah Bradley is an artist who’s been freelancing for 5+ years. In that short time, he achieved enough financial freedom to finally work full time on his own art. Chiara brought him to share some really cool insights and lessons from freelancing as an artist, such as:

If you do any sort of art at all, read and enjoy this interview. Then head over to Noah's deal -- course on making money online as an artist, something he’s always found lacking in art school.

"Principles For Teaching Yourself Visual Art" -- by Noah Bradley, as told to Chiara Cokieng

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