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I Think Good Marketing Is Mostly Just Having People Want to Spend Time With You

I never really understood good marketing until I started to respect my own time more. These days, I'm trying to really live 24 hours per day the way I want to be living them. Do you know how much time there is in 24 hours? It's a lot.

Before I respected my own time, I didn't really respect other people's time as much. Don't get me wrong - I was always cool enough, I didn't waste people's time, but I never realized what a magnificent thing people choosing to spend their time with you is. There's so many good places to spend your time - getting entertainment, learning, connecting with good people, building things, inventing, relaxing, thinking, working. When someone spends their time with me, whatever the medium, that's a tremendous honor.

When someone comes to join me at my blog, reads something I write, listens to me speak, meets me for a coffee or we go on an adventure together - there's a hell of a lot of other places they could be, and a hell of a lot of other great things they could be doing with their time.

I think good marketing respects that. Good marketing goes, "This person could be anywhere else - let's make it worth their while." Kathy Sierra, Seth Godin, and Chet Holmes all talk about this - educating people, teaching them, making them want to spend time with you. Being entertaining, or informative, building a place people feel welcome, or strong, or get smarter at.

I think that's most of good marketing - having people want to spend time in and around you, your company, wanting to be associated with what you've got. The rest of good marketing is offering people something worth many, many times more than what you're charging. My current target is 10x - if I'm working to help someone build their revenues, I'm aiming to get them 10 times my fees in net profit, for a 1000% ROI. To be honest with you, I'll settle for 4x and 400%, but I'm aiming for 10.

This is me

On Looking at her hurts a bit

Since I have no reason what I'm actually gonna type here I decided to just go with this title. It sucks, I know.

Well okay I guess I'm just going to tell a little bit about myself.

- My name is Emma but you can call me Em or whatever you like. Be creative. I dare you.- I'm 19 years old- I'm studying International Media and Entertainment management but after this I want to do my masters in something related to screenwriting.- No I don't actually know what I'm going to do with my life- I'm more of a live in the moment kind of girl. I'll see what life brings to me. (doesn't mean I don't dream about my future though)- English is not my first language (apologies in advance for any annoying mistakes I'm probably going to make)- I love to write. - I'm slightly addicted to television shows and partying.- I'm currently in love with a girl and I have no idea what to do about that.

I get that you want to know more about me and this girl. Well.. let's just say I found out that I was bi last year when I suddenly had a crush on a friend of mine. Okay this totally sucked just so you know. I guess it's always been there I just never realized. Eventually we all got drunk and I told her and urgh it was pretty fucked up but we stayed friends. I think we're pretty good now, as far as possible of course.

Time went by, I kissed some guys (made some mistakes blabla you know it), and well... nothing really happened. I haven't told anyone beside a friend of mine who lives in England and well obviously that girl I had a crush on. My parents sort of know but the last time I tried to bring it up to my mom she got really mad and said it was just a phase. I don't want to make you think that she's a homophobic or something because she's not. She just doesn't really realize that I might be serious about this.

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