Starting in 2009, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.
This would be tedious for me and a continual eye sore for readers. But rules is rules.
To cover my ass and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true:
Thank you to Tim Ferriss, who has kindly allowed people to adapt the images and text from his disclosures page: "Please feel free to use the text and images on this page with proper attribution. There is no reason why each blogger should have to reinvent the wheel."
Quick verdict - it's a good book, and I think it's worth reading.
Josh Kaufman sent me a message on Twitter a bit back, asking if I'd like a review copy of his book. Indeed, I would, I replied, and he sent me a digital copy.
Before I review the book, let me tell you how I read - when I get a nonfiction book that I'm not sure if I'm going to read, I "fastread" it. That's me starting to skim and move quickly, then I slow down and read in depth when something catches my eye, and speed up after I finish that section.
I fastread a lot of books. Especially reading a in-depth reference book on a topic you already know, I think you can get 90% of the lessons of a book in 30% of the time by fastreading. I typically fastread historical backgrounds about eras I'm very familiar with, thoughts on an aspect of business I know, introductions to technologies I'm already familiar with, etc.
My first thought when I was reading The Personal MBA was that this would be a good book to fastread.
After many months of being deprioritized due to Sett and other obligations, I've finally finished my new book on habits, Superhuman by Habit. It's available right now on Amazon.
I've been writing for nine years now, and a good portion of that time has been spent focused on self-improvement. How can I get the most out of life? Out of myself? As I've gone down this path, the answers I've found have coalesced around habit building. Get your habits right, and everything else falls into place.
Doing things when they're the most fun and exciting things to do is easy. Those are the gains that everyone gets. Once we move beyond that, we have to rely on willpower. The problem with willpower is that gains are slow and incremental.
Habits, on the other hand, are the mechanism by which we can leverage our willpower. Rather than relying on willpower for everything, we use it only to build new habits. Once a habit is installed, it uses little to no willpower. That's why I called the book Superhuman by Habit-- habits let us expand our capabilities exponentially. Things that were difficult become easy, and stay that way.