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Internal Scorecard #2

INTERNAL SCORECARD #2 --

There are 2 types of mobile engagement: Inherent vs. Enhancement. The CMO of Home Depot has it nailed.

On DROdio

Today at the Mobile Marketing Association's NYC Forum, the CMO of The Home Depot, Trish Mueller, gave a gangbusters presentation on the impact mobile has had to her company.

As she was showing off what The Home Depot's mobile app can do, she mentioned that users of the app can literally place a physical bolt onto the screen of an app to correctly size the bolt, making it easier to find the bolt in the store:

You can find more fascinating stats from Trish's presentation below, but to zoom out and be more macro for a bit: The app's bolt functionality is an awesome example of something that my co-founder Isaac and I have been discussing a lot recently:

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