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Sprezzatura vs. Scratching and Clawing Forwards

You know, there is a general rule that applies to being successful at anything. It is, "Make things look easy."

It's been remarked upon many times, by many great and talented people through history.

Probably the best explanation of sprezzatura I've seen comes from Derek Sivers -

http://sivers.org/sprezzatura

“Sprezzatura” is an Italian word that means “to hide conscious effort and appear to accomplish difficult actions with casual nonchalance.”

What's in it for them?

Just had a really cool, smart guy tell me about the project he's working on. He's building up a site and looking to get contributors. I'm editing out the specifics, but here's my reply to him -

Interesting project.

So, the question you've got to ask is - "What's in it for them?" Why would someone put in work to contribute to your site?

Now, later on, the answer is easy - "I have a high traffic, high prestige site, and people want to contribute here."

For now, what's the answer? Well, I think high traffic and high prestige would both help - anything you can do to increase either would help you.