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How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

8 Quick Tips on Writing a Great Economics Essay

On Econoception

Struggling to write an economics essay? I have compiled a list of 8 to-dos that will help you make your essay writing more focused. If you are aspiring to write a great economics essay, you should consider paying close attention to the following 8 suggestions.

Most of the times, the preamble has a treasure trove of information available. As a student, your job is to dig out that information.

This is usually characterised by a particular date, a major event, some factual information on firms or a series of economic policies. Keep in mind the context when you tackle the essay, as you are almost always required to come back to it.

Frequently, the preamble is a very general statement which is followed by a 'discuss' question asking you to comment on the validity of the statement. Such questions require you to sieve out the exceptions to the claim and often that forms the anti-thesis part of the answer.

Broadly speaking, there are three main types of question words that require three different types of structure in answering the question.

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