I was working with a client today who has a different mix of activities happening in his business - we crunched the numbers, and found that that he was frequently doing tasks that were worth 20 times less than his top value/revenue generating.
I created an audio at the coffeehouse in Beijing explainining the situation - it's a huge set of lost opportunities if you're capable of generating $500 in revenues per hour but wind up getting stuck doing $25/hour tasks.
You can click on this link to listen in most modern browsers, or right click and 'save as' to download:
After making this audio, I spoke to him later in the day and we calculated all the ongoing activities that he doesn't like doing in his business and found they'll only cost $1,200 per month to hire outsourcers to do. We contracted the first person today on Odesk.com to answer support emails.
I'd like to do more audio going forwards - let me know what you think in the comments.
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