Last day of the week --
The day's agenda:
*Work on sales process some
*Then all sales calls
*Review week if in high energy / creativity
*Maintenance if not
Awake: 1:30AM (9 hours sleep)
2AM: (30 general-life)
3:30AM: (90 in good conversation)
3:50AM: (20 distraction)
4:40AM: (50 distraction)
5:10AM: (30 sales)
9AM: Had an amazing insight into creating some materials that should greatly increase repeat purchasing and be very valuable to clients. Dropped sales calls in favor of it and ran it out. Read a while afterwards. (120 productive, 60 reading, 60 distraction)
9:50AM: (30 distraction, 20 planning)
Most goals are a means to an end -- if you get a flash of directly relevant creative genius that's not on one of your metrics, my god man, take it -- which is what I did for a couple hours in lieu of selling. It's going to take some work to get those materials in top shape, but we can introduce them into the service process earlier -- they'll have a mix of valuable information, resources for clients to learn more, it'll explain some of the "why" of our core services, and also list additional services that we have at reasonable prices. I'm guessing -- totally abstractly guessing -- that it'll add $500 to the short-term average lifetime value of a client by making this. And it'll be super-useful for our clients. That's a big deal.
The other nice new thing is -- clean slate. I didn't hit all my metrics for the week (I only did one sales call the last day, though it went well and got a further appointment the next day), but the week definitely went stronger as a result of having the campaigns for focus. Now, the nice thing about having limited timeframes is that it's a new week -- and a fresh slate to build on.
Here was the notes I made before sleeping on Day Zero (two days ago)
Going to bed now. Great day.
Sleeping at 8:40AM.
Setting alarm with 4:40PM.
The dogs were both making noises that suggested whatever they consumed the previous day was about to make a reappearance. We had had a party and in additional to all the cheese and crackers they gobbled off the floor there was probably some small plastic toys and paper products that went down their gullets. With these background noises I checked my clock, 5:30am. Then I checked Facebook and Twitter and upon not feeling tired and the stomach grumblings growing like the sound of an incoming tide, waves crashing and all, I rose from bed.
It feels good to be awake at 5:30 on your birthday but also somewhat odd. Normally I am out of bed sometime between 5:30 and 6:30 but because it's my birthday I should be sleeping in. I should be resting after hanging one on at a huge party. I should be exhausted from spending the day skiing or boating or deep sea fishing, but I'm not. I had a great day and am the only one who can define those days.It feels good to be awake at 5:30 on your birthday. That the whole day is before you, ready to be filled like a blank page welcomes these words or racetrack begets a race car It's like the day has given me an extra hour as a gift, all I had to do was get out of bed. I like the extra hour to be alone. I get to read and write without distraction, major conveniences.
It feels good to be awake at 5:30 on your birthday even after taking the dogs outside to satiate whatever poltergeist lives in their stomachs. It means my life isn't empty, it's at least filled with two dogs. Those dogs only exist because of the wife and children who also are part of my life. The dogs symbolize relational satiety.
It feels good to be awake at 5:30 on your birthday.