Last day of the week --
The day's agenda:
*Work on sales process some
*Then all sales calls
*Review week if in high energy / creativity
*Maintenance if not
Awake: 1:30AM (9 hours sleep)
2AM: (30 general-life)
3:30AM: (90 in good conversation)
3:50AM: (20 distraction)
4:40AM: (50 distraction)
5:10AM: (30 sales)
9AM: Had an amazing insight into creating some materials that should greatly increase repeat purchasing and be very valuable to clients. Dropped sales calls in favor of it and ran it out. Read a while afterwards. (120 productive, 60 reading, 60 distraction)
9:50AM: (30 distraction, 20 planning)
Most goals are a means to an end -- if you get a flash of directly relevant creative genius that's not on one of your metrics, my god man, take it -- which is what I did for a couple hours in lieu of selling. It's going to take some work to get those materials in top shape, but we can introduce them into the service process earlier -- they'll have a mix of valuable information, resources for clients to learn more, it'll explain some of the "why" of our core services, and also list additional services that we have at reasonable prices. I'm guessing -- totally abstractly guessing -- that it'll add $500 to the short-term average lifetime value of a client by making this. And it'll be super-useful for our clients. That's a big deal.
The other nice new thing is -- clean slate. I didn't hit all my metrics for the week (I only did one sales call the last day, though it went well and got a further appointment the next day), but the week definitely went stronger as a result of having the campaigns for focus. Now, the nice thing about having limited timeframes is that it's a new week -- and a fresh slate to build on.
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