Question from a reader -
You have maintained your commitment to being prolific which is made even more exceptional by the fact you are travelling around the world at the same time.
I realise your article on being prolific is about this, but accepting that I'm going to release a lot of crap before I realise something good is a tough wall to knock down. My biggest issue writing anything seems to be that it feel insufficent. Naturally no post I write has the length of Steve Yegge, the persuasiveness of Paul Graham, the content of Unqualified Reservations etc. etc. and while I can consciously accept this, there seems to be some mental block. How do you go "that's sufficient" and release it into the wild?
There's two basic approaches to being successful as a writer. The first, we could call the "Paul Graham / Derek Sivers" approach. This is where you explore a lot of ideas privately, go forward with the best ideas you have, and edit and polish the hell out of everything before you release it into the world. If you do this, and you've got talent as a writer, and you've got important ideas - then you're going to consistently only release masterpieces.
The second way is to just write a hell of a lot and know that a number of the things you write will turn out quite well, but your average quality level will be much lower. We could call this the "write every day no matter what" approach.
Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.
How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall
I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.
I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.
That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.