As an entrepreneur for the past 12 years, I haven't collected a paycheck from any employer other than a company I own. In theory this sounds great, but there are few things in life that apply more pressure than being responsible for not only your paycheck, but the paychecks of employees. Most of these companies have done well, but some haven't. It's also quite taboo to talk openly about the emotional and mental stress that startups create, but privately almost every CEO I've spent time with has shared similar feelings with me. When Sebastian and I discussed posting on each other's blogs, I figured this was a great opportunity to open up about what it's like to be the CEO of a technology startup along with several previous companies, and specifically to discuss the self discipline that's required to successfully navigate the stresses of startups, because these same lessons apply in anyone's daily life. As you can tell by the title, I liken it to having the self discipline of a Buddhist monk.
But first, some background: When I was 22, I graduated from college with an offer from General Electric to work in their Technical Leadership Program. It was a sweet offer -- a fast-track to management role where a select set of college graduates were rotated through various parts of the company. It gave me the opportunity to work in Latin America. I was sent to GE's Crotonville leadership campus, where I'd see Jack Welch, GE's CEO at the time, fly in and out on his helicopter, and senior GE executives would train us in leadership seminars. It was like being a golden child, a chosen one. We knew that we were being groomed to be the next generation of leaders at GE, and GE did everything it could to foster that confidence in us.
This leadership program was just two years long. It was going very well, but something was nagging at me: Growing up, I had to be very entrepreneurial out of necessity. I had to pay for college myself. I'd always been very independent and self sufficient. Suddenly, I was part of a huge machine. Although I was being treated very well, I felt that I wasn't being true to myself and my entrepreneurial spirit. I knew that I could do more, and that if I didn't quit then, I would get sucked into the trappings of corporate life. So I quit GE six months before I was supposed to graduate from the leadership program. It was 1999 and the tech bubble was going in full swing. I felt that staying even six more months would be too long.
Going from GE's leadership program to a startup company is a bit like going from the comfy cigar chair at country club to washing dishes in the back. It's a jarring experience, but one that I was thirsty for. I soaked it up, and quickly learned my first lesson in startups: If you're not really, really passionate about what you're doing, then don't do it. Although being an entrepreneur is romanticized in popular culture, the road is so long, and the pain is so great, that unless you're really passionate about it, you'll be crushed by the pressure.
Passion for what you're doing in life applies beyond startups. It's easy for any of us to become trapped in the constructs we create. We feel like we have responsibilities to those around us to be risk averse. Maybe you have a mortgage. Or kids in school. Or a spouse depending on your income. But I'm here to tell you that you are not trapped by your environment. You are never a victim of your circumstances, and you have not only a right, but a responsibility to live your life in a way that inspires passion inside of you. Those around you will benefit far more from that passion than from your fear of pursuing it, and they will be inspired themselves to seek out the things that they are passionate about. You only live once. No, seriously, you only live once. If you're not doing something today that you're passionate about, then quit. Take that scary plunge into the unknown. You will be so happy that you did. It won't be easy at first, but it well be better immediately.
I've been a power Wordpress user for a long time. We use Wordpress for our company blog, and it works well.
But for my personal blog, Wordpress has often felt like I was slogging through the mud. I wanted something more social. I want to create and foster a community of like-minded people who can all share knowledge with each other. And when my friend Tynan told me about a new blogging platform he and Todd were creating, I jumped at the chance to be the first external blog to make the switch.
For too long, blogs have been one-way broadcasts of information, when in reality there are communities of people interacting with a blog's content. Many of those people have very valuable perspectives and opinions to share. Despite the plethora of plugins available for Wordpress, it just hasn't been possible to get it to be as social as I wanted. SETT solves all of those issues.
The irony is that Tynan and Todd haven't even built in social sharing features into SETT yet, and still I find it to be much more social than Wordpress was. It really showcases what I mean when I say that people misunderstand social. Social isn't about sharing to as many people as you can, but rather about creating and fostering meaningful conversations between people who share similar interests -- even if none of them are "friends" or followers on any one social network.
Here's an interview with Tynan about what makes SETT special. I'd love to hear what you think in the comments. And try posting your thoughts in the community section, at right.