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How to Build an Audience, With Lee Schneider

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

"Leadership. Highly Skillful Leadership." by Brian Sharp

Today, I'm very pleased to bring to you Brian Sharp. A veteran, high level, and extraordinarily competent project manager in the video game industry, most recently with Bungie before becoming self-employed on his own projects. He was in the top 1% of well-paid project managers, but more importantly -- he was effective and empathetic, getting the best out of his people, helping them develop, and marching towards achievement after achievement while keeping his team healthy, happy, and engaged.

The following interview is in line with the launch of his GiveGetWin deal, Elite Management & Leadership Coaching for People In Creative Industries.

"Leadership. Highly Skillful Leadership." by Brian Sharp, as told to Sebastian Marshall

Buddhist philosophy has a lot in common with how I tend to think. I find professional work within organizations is one of the best forms of ethical practice.

It's one of the few environments where you're constantly juggling diametrically opposed goals (or at least, goals that can seem to be diametrically opposed).

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