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Go Big or Go Home - Succeeding in the Art World

My friend Joshua Spodek was kind enough to write about his experiences building out public art exhibitions. One of the lessons he has is counterintuitive - that it can be a faster path to success to get large art projects off the ground than it is to work your way slowly through the art world. Here's Josh -

Art can be an insular field and breaking in is a common challenge, so I'd like to share it with a community that values success and victory. I hope there are insights others can use and share too.

My background is in science and entrepreneurship, but I've developed a passion for making art. I'm not content with just creating it -- like any artist I want exposure and recognition (sales aren't bad either).

The challenge is that New York's art world is notoriously xenophobic and tends to promote from within. My credentials -- a PhD in astrophysics and a company running for over a decade -- mean little to them. Even making great art only gives a foot in the door.

I have a huge challenge that my work doesn't photograph at all and video doesn't capture it that well. When galleries take an interest in my work, a version this conversation happens:

Rewriting a Job Posting

Zachary Burt dropped me a line a few days ago and asked if I'd look at his posting for a cofounder. I said sure, and we worked on it a little bit.

This is normally the kind of thing I'd keep to private correspondence, but Zack told me to put to put it up if I'd like to. Maybe it's useful to learn from -

Here's the original, unedited version -

Headline: Badass technical business-savvy dude looking for fellow programmer and business partner to hack with all day.

Hola,

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