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FIGHT CORPORATE VIOLENCE: Marshall vs. Cathay Pacific Management

Statement to the Hong Kong Police DepartmentRegarding the Abuse, Violence, Fraud, and Mis-Use of Police Resources by Cathay Pacific Management on 26th December 2011

My name is Sebastian Marshall. I am an American citizen who was traveling from Beijing to Taipei via Hong Kong on DragonAir, which is owned by Cathay Pacific Airways.

In Hong Kong, I questioned an abusive manager’s authority, and he immediately deployed police resources against me in retaliation. This led to my violent removal from the airplane, a fight almost broke out, and he recklessly endangered the health and safety of myself and other passengers. Cathay representatives went on to lie to the police and make outright false statements.

The dispute was after Cathay Pacific, in my opinion and view, had repeatedly made mistakes with my booking.

After Cathay refused to fix their mistakes two or three times, I paid additional money that in my opinion should have been unnecessary to fix the situation – but I was working on a piece of writing on Bruce Lee and American History, so I simply paid to be upgraded so I could continue my writing.

Learning to Sell: Part 2

On Lawrence He

Since Part 1, I’ve been trying to ramp up my sales skills and actually close a sale.  So I bought 3 sales books.  The problem with these sales books is that they are mindset oriented rather than action oriented.  I’m looking for a technique or a script I can use today, whereas instead these books give general advice on trying to understand the customer.  I agree that this is something that I should know, but is not directly applicable. 

One of the key things I learned is that selling to VITOs (Very Important Top Officers) is a lot different than selling to common small business owners.  VITOs are hyper-busy and want you to be direct about your offer.  Small business owners on the other hand, appreciate small talk and compliments.  They like formalities and building friendships before buying. 

I also learned some copywriting.  It’s surprising how difficult writing a simple email copy is.  It’s also surprising how little material there is on teaching writing small business email copy.  I’ve asked Sebastian Marshall and Daniel Odio and they’ve offered suggestions.  Sebastian told me that I needed to shorten my copy, and to have a stronger call to action. 

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