Question from a reader -
You strongly recommend audio books but I have a bit of trouble seeing myself listening to them regularly.
It just seems vastly inefficient compared to books, and even though it has the same content (perhaps even more through intonation), I feel as though I lose a lot of context when I listen to or watch things instead of reading them - perhaps a different part of the brain is being used? I think the exception to this is motivational work such as Brian Tracy (who I dismissed without reason as some sort of get-rich-quick schemer but gave a listen after your recommendation and enjoyed). Actually, I think conversational style books such as Gladwell's tone, or the research-heavy but not-too-deep books might work well as audio so I may have answered my own question.
Anyway, how did you make the jump to more audio books? What great books switched you over? Why are you such an audio book fan (all the extra books is a good argument, but I feel like there's a lost cost of all the books I now won't read and would hate to risk the greatness of a good book, just as one should usually read the novel before watching the movie).
Okay, this is a common question, observation, and mistake I see. You're thinking "audiobook = replacement for book"... but it's not. Audiobooks are a replacement for staring at your shoes while you're waiting to clear customs and immigration at the airport, while you're in line at the grocery store, or while you're going for a walk or otherwise running errands.
One of the biggest challenges facing a person who wishes to improve in business or their personal life is naiveté.
It's hard to mentally conceptualize what success and failure look like. If you're going to do sales, for instance, it's hard to get your mind around how tremendously successful you can be even with very poor ratios of initial contact to closed sale.
Most people are overly optimistic in general about endeavors they jump into while untrained. But, perhaps much worse than that is believing in consistent improvement and gains.
The mind loves consistent improvement and gains, and hates random and erratic gains. This is one reason why video games can be so much more compelling than real-life mastery: real-life mastery has long plateaus -- even backslidings -- followed by breakout improvements that are unpredictable.
When you start training for success or initiating a business campaign, it's tempting to think the gains will be smooth and consistent. Not so. You'll probably have a great week at some point where you make tremendous insanely large gains, and you'll probably have a run of a few weeks in a row where nothing is clicking.